Saturday was a big day for Dodger fans. The US postal service has officially gave Dodgertown it's very own postal zip code.
I love this new marketing plan that the McCourt's have put into action. Dodgertown. It has a great ring to it. In 2008, when Jamie McCourt proposed the "Next 50 Years" campaign I was a little skeptical. I wasn't sure I wanted beloved Dodger Stadium wrapped up in buildings of shops and restaurants. In other words I didn't want Chavez Ravine to turn into a "who's who" shopping mall with a stadium in the middle. But, now I think the McCourts are pushing Dodger Stadium in the right direction. A place where fans can meet up before the game: Have a couple of beers, maybe play some pool, or sit down for a meal at a family restaurant.
Wrigley Field for example, smack dab in the middle of North-side Chicago. It was so awesome to wonder around that park while a game was going on. All the hopping bars. People singing on the streets. It was great atmosphere which I hope the McCourts could emulate in the process as they begin to build Dodgertown.
I mean, look at the alternatives... Do Dodger fans want a brand new stadium? I don't. Don't change what's not broke. Personally, I think Dodger Stadium is one of the classiest stadiums mostly because of it's standard dimensions. Look at Yankee stadium for example. Balls are flying out of there like airplanes fly out of airports.
My biggest fear is that it will turn into a shopping mall. But, as long as the McCourts look at this as an opportunity to make Dodger Stadium a better place to be. I am all for it.
No comments:
Post a Comment